Goodada has been designed as a platform to allow you to promote your products to international markets. People often ask \u00a0for tips on how to grow their export sales. So I have listed 7 tips that will help bring success to your international sales strategy.<\/p>\n
You should export products which have the highest international appeal and in turn have the highest chances of success for your company.<\/p>\n
Each product that you are seeking to sell into a new market needs to be properly researched to see if it is suitable for the new market. Areas to be researched include:<\/p>\n
What are the unique selling points of your product when compared to the competitors\u2019 products in the targeted Market<\/p>\n
It is recommended that when launching into a new market that the optional number of products is 30. The reason for this is<\/p>\n
Another strategy is to use the following approach:<\/p>\n
Year 1 \u2013 Export 10% of your range of products<\/p>\n
Year 2 \u2013 Export 30% of your range of products<\/p>\n
Year 3 \u2013 Export 60% of your range of products<\/p>\n
Year 4 \u2013 Export 100% of your range of products<\/p>\n
When looking to grow your export business you need to ask yourself these important questions<\/p>\n
You should take a strategic look at the world and undertake an exercise to establish which countries offer the best prospects for your business.<\/p>\n
You should also use the list outlined in Tip 3 to work out suitable countries for your product and business.<\/p>\n
If you pick the right markets for your company\u2019s products, you will dramatically increase the chances that your product will become successful in this market.<\/p>\n
A simple list like below will allow you to commence on selecting suitable markets for you to target:<\/p>\n
You should look at all the major markets in the world and score them on each of the above criteria.<\/p>\n
A simple example to use is if you produce alcoholic products there is little chance of success in trying to sell your product into a market where alcohol is prohibited by the local government.<\/p>\n
When deciding on new markets, don\u2019t forget the ones nearest to you.\u00a0The reasons for this is include<\/p>\n
It is easier for you to be available during the working day of your customers in the new market.<\/p>\n
It is usually quicker for you to send your goods to customers in markets which are closer to your market.<\/p>\n
You will find that import duties are very low or non-existent with countries and markets that are close to your country.<\/p>\n
While the above are import points, the market that you choose should be primarily based on the product that you are selling and where it will most likely be purchased.<\/span><\/p>\n One of the biggest challenges for SME\u2019s is to try to promote their products into new markets. Most SME\u2019s can\u2019t justify the expense of opening an office and employing staff in each overseas market.<\/p>\n On the opposite side most buyers would prefer to be introduced to new products from somebody locally rather than a company based in another country.<\/p>\n There are many strategies for entering a new market which address both of the above observations. Some of the more common strategies are:<\/span><\/p>\n The most successful are at the top of the list. It\u2019s worth noting that the options higher up the list have a greater degree of local support, the ones further down have less local support.<\/p>\n Supply Chain Partners such as Freight Forwarding companies can promote your products into new markets at no cost to you. It is important to remember that it is in their interest to promote your product as they can then grow their freight business when your sell products to these new customers.<\/p>\n These are companies which buy, stock and sell your products direct to their customers in the new market.<\/p>\n These are freelance salesmen who are normally are paid a commission on the sales they make. The agent sells your product but you supply and invoices directly to the customer and then pay them their commission.<\/p>\n This is a partner in a new market who will work with you to promote your product in their market and you share the profits.<\/p>\n When preparing to launch into a new market you should have a checklist of items to review so that your business and product are fully ready for the new market that you are going to enter. Make sure that all items have been addressed before you launch the sales of your product.<\/p>\n Items your list should cover include:<\/p>\n It can take a long time to build a reputation in a new market but it only takes seconds to destroy it. So make sure that you have put the structures in place to enhance the reputation of your business and products.<\/p>\n Once you have successfully developed your first market – keep going!<\/p>\n The hardest market is usually the first. This is because you have had to set up a lot of new processes and procedures to internationalise your business and Products.<\/p>\n However once you have successfully developed this first market then all you have to do is follow the same approach, processes and procedures to launch into another market.<\/p>\n <\/p>\n Aidan Conaty – Founder of Goodada.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Goodada has been designed as a platform to allow you to promote your products to international markets. People often ask \u00a0for tips on how to grow their export sales. So I have listed 7 tips that will help bring success to your international sales strategy. Tip 1 \u2013 Select a limited number of Products to […]<\/p>\n","protected":false},"author":2,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2,8,3,64,12,11,4,1],"tags":[79,116,121,100,118,122,117,50,119,120],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","category-building-and-construction","category-chemical","category-furniture","category-international-trade","category-legal","category-logistics-transportation","category-medical","category-uncategorized","tag-denmark-shipping","tag-export-tips","tag-how-to-export","tag-how-to-sell","tag-ireland-export","tag-sell-internationally","tag-tips-for-export","tag-turkey","tag-uk-export","tag-usa-export"],"yoast_head":"\nTip 5 \u2013 Consider using local Partners to develop your Market<\/span><\/h3>\n
\n
Supply Chain Partners<\/strong><\/span><\/h5>\n
Distributors<\/strong><\/span><\/h5>\n
Sales Agents<\/strong><\/span><\/h5>\n
Joint Venture<\/strong><\/span><\/h5>\n
Tip 6 \u2013 Fully Research Your Targeted New Market<\/span><\/h3>\n
\n
Tip 7 \u2013 Keep Developing New Markets<\/span><\/h3>\n